Examples of spade work and success - Profiling young people

Profiling young people into social groups

We carried out a large online survey as part of a project by a national media company. This explored the potential to gain commercial advantage by relating its portfolio of products to a novel categorisation of young people. The results were analysed using ANOVA to identify which groupings were truly different to each other, their relative size, and information about their media consumption and purchase preferences.

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