Examples of spade work and success - Festival sponsorship

Evaluating the impact of a festival sponsorship

An international drinks company wanted to evaluate the effectiveness of its sponsorship of a major music festival. We carried out a survey to measure the impact of the sponsorship and the perceived match between the client's brand attributes and those of the festival. The results provided the client with a quantification of the degree to which the sponsorship had changed attitudes towards the brand in the short term.

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