Examples of spade work and success - A new brand proposition

A new brand proposition for a college of further education

A college of further education needed a new brand proposition to provide a base from which to strengthen its branding and marketing. Qualitative and quantitative research was carried out with a variety of stakeholder groups. The findings were used to develop a new Brand Identity, using the Aaker model. In turn, this enabled the college to respond to a more challenging situation with respect to recruiting students.

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